: Reliant Energy

Reliant Energy -- 'Naturally.'

This four-part direct mail program was designed to inform company energy managers that Reliant had four new programs to offer.

The idea was to get as far from Houston's urban energy scene as possible and remind customers where natural gas comes from and how easy it is to use and buy.

Taking nature themes, we used simile to compare program benefits with familiar natural phenomena. A bit of borrowed interest but memorable, original and successful. Naturally.